Selecting the brand name is one of the tasks to perform in productive development. Any brand names selected should be a good name. A good name can add greatly 20 products success. However, finding the best name is not so easy. It begins with a careful review of the product and its benefits, the target market, and proposed marketing strategies.
Qualities of a good brand name .
Desirable qualities of a good brand name includes the following :
1. It should suggest something about the products benefits and qualities.
2. It should be easy to pronounce, recognise and remember. Short name helps.
3. The brand name should be distinctive.
4. The name should translate easily into foreign languages.
5. It should be capable of registration and legal protection. A brand name cannot be registered if it infringes on existing brand names.
