These are basics skills which a professional marker should possess in order to become competent,effective and efficient.
. Planning Skills; Planning skills are the first requirement for the professional marketer.
. Environmental Awareness Skills; The leader should be able to read the environment and anticipate environmental change.
. Organisational Ability; He should be able to organise marketing resources for effective marketing operations.
. Behaviour Analysis Skills; Hr should be able to analyse and understand the behaviour of consumers, distributors,competitors and other publics.
. Information Analysis Skills; He should be able to determine the right information required for marketing operations,when and how to collect process,store and retrieve the information.
. Strategic Thinking Skills; He should be able to look ahead and take actions that will help the company not only at present time but also in the future.
. Innovation Management Skills; He should be able to undertake new product development and management.
. Marketing Mix Optimization Skills; He should be able to combine the marketing variable in the right way to satisfy the consumers.
. Interdepartmental Cooperation and Conflict Resolution Skills; He should be able to relate with personnel in other sections or department in their organisation and settle or resolve conflict that may arise.
