Professional conduct involves the marketing man's own sense of integrity and his professional relationship with those to whom he renders services,with is employer, with other members of profession ,the community, the nation and the world at large. In all these relationships,every member of the profession is concerned with his own behaviour and because the good name of profession is the concern of all the members,with the behaviour of his colleagues as well.
Good marketing practice seeks to make fair and hones profit by meeting the needs of the consumer. It is in the interest of every member of the profession that marketing malpractice of any kind be avoided or checked. While the law has its role in this regards, the best form of protection for members,the consumer of their service and the professions lies in self restraints. It is only through self restraints,or internal "policies" that the long term interest of the profession and its members can be maintained.
